What should I put in my Ad?
You don’t have to be Stephen King to write a compelling Adwords Ad. However, it is worth spending a little time to come up with something which is going to attract your customers. Your Adwords ad is the first point of contact which your (potential) customer uses to decide whether to investigate your company further, or not. A good ad should have a ‘call to action’ (‘Call Now!’, ‘Book online’ etc), as well as highlighting any of your Unique Selling Points (USPs). If you’re having a sale, got stock of the latest must-have item, or have anything...
read moreHow much should you budget?
I’m often asked is ‘How much should I spend on Adwords?’. People are often nervous that their spending is going to spiral out of control, which given the cost of some forms of advertising is a reasonable concern. One of the main benefits of Google Adwords is the control you have over spending. Once you have decided on a monthly budget, it’s easy to cap your spending so things don’t get out of hand. But how much you should spend is of course another matter. It’s important to remember that Adwords marketing is purely reactive (unlike newspaper ads, leaflets,...
read moreWelcome to PageCrest Blog!
Hello, Thanks for visiting PageCrest.co.uk! On this page I’ll be keeping a blog of any news and updates regarding pay-per-click marketing, and internet advertising in general. I’ll try to keep you up to date with any developments, as well as posting any tips which might help you manage your own campaigns. If there’s anything in particular you’d like to see featured then please get in touch with me Here, or alternatively you can comment below to get a discussion started! I look forward to being a helpful resource for anyone who wants to make a success of internet...
read more